How upGrad Started – upGrad Case Study| Success Story of upGrad
upGrad was established in 2015, it has successfully appeared as India’s biggest online higher education brand within the span of five years, reshaped around 1 million individuals worldwide.
Founded and established in 2015, UpGrad has successfully appeared as India’s biggest online higher education brand. Within only five years, upgrad reshaped around 1 million individuals worldwide.
By the End of this article, you’ll know:
- About upGrad
- About upGrad Founder
- How upGrad Started in India?
- upGrad Case Study
- upGrad SWOT Analysis
- Business Strategies of upGrad
- upGrad Success Story
Table of Contents
About upGrad
Headquartered in Mumbai (Maharashtra, India), upGrad is also placed out of Bengaluru (Karnataka, India). upGrad provides online programs in the areas of Data Science, Technology, Management and Law to college students, working professionals, and companies. These programs are created and composed in collaboration with top-notch universities like IIT Madras, IIIT Bangalore, MICA, NMIMS Global Access, Jindal Global Law School, Duke CE, Deakin University, Liverpool John Moores University and others.
upGrad ranked as India’s No.1 startup, as per the LinkedIn Top Startups 2020 list. This is the third time in a row that upGrad has been featured in the top startup list by LinkedIn. The edtech major received the title award of ‘Best Education Brands’ by Economic Times in 2020 for the second time, post winning the same title in 2018. Due to its world-class learning platform, the brand made it to the prestigious GSV Global EdTech 50 List 2020. upGrad won the ‘Best Communication and Teaching Platform’ in the Education Innovation Awards 2020 by Entrepreneur India and earned the ‘Best Tech for Education’ title by IAMAI in 2019.
How upGrad Started
The founder of upGrad “Mayank” has vast experience in the education industry, both as an advisor and an investor. He observed the benefits of low infrastructure costs and a large student base in reducing the price of procuring education via the online channel. These factors led to online courses being 53% cheaper than the offline alternatives. Owing to the flexibility of time, schedule, etc., online education is a convenient mode of learning. As a result, many online education companies have sprung up to cater to the huge scope of online courses.
Although there were companies in the K-12 segment and platforms providing MOOCs (Massive Online Open Courses), none of them provided formal education coupled with a comprehensive learning experience. Mayank foresaw that the requirement for online learning would be much higher for technical certifications given the increase in the working population at that time. Again, none of the existing companies completely tapped into the online higher education space. This led to the idea behind upGrad that was subsequently launched in 2015.
